Flex and banner printing business in India

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Advertising is the backbone of marketing for all major companies including banks, FMCG, automobiles etc. You must have noticed a large amount of big banners and flex boards alongside roads, on top of the building etc. marketing these products. It is a matter of fact that physical advertising has taken on the threat of digital marketing in recent times. With increased focus on marketing by corporates and even SMEs, this industry is expected to grow in future too. We need to look into following points before starting a flex and banner printing business in India-

Visibility – Advertisements are one of the best mediums for a  company to make its products visible to a general audience. A physical advertisement like a banner has stood the test of time. It has got maximum retention and visibility power among all of the advertisement options available. People tend to notice a giant board alongside a road or highway more than what is on their mobile devices or laptops.

Larger audience – A large advertisement  within a large city like Delhi or Mumbai will have a greater chance of attracting eyeballs compared to other mediums. You will notice an advertisement alongside a road multiple times during a week and it will have maximum retention value for the product.

A flex board advertisement in Delhi will have many advantages over a digital advertisement in Delhi. It makes a perfect sense to start a Flex board printing business in India. Before starting a flex printing business, let us look at some financial and technical requirements for this business-

  • Space –  Before starting your flex printing business in Delhi, you need to make sure that you have got enough space to start one. You can rent out one if you want. It will cost something around 10-30 thousand per month for a rent in Delhi.
  • Flex machine – One would also require a flex machine to manufacture a flex board. It can cost you between Rs 5-10 Lakhs to purchase one. It is advisable to purchase a UPS alongside a machine in case of power cuts.

 

Flex printing

  • Other expenses – Other expenses would include raw material expense, manpower and electricity. You need to make a separate budget for it. Initially, one can start with 3-5 manpower and can increase it with increase in size.

Flex printing business falls into the category of business to business and one needs to maintain good relations at both ends. One needs to make sure that both suppliers and customers are taken care of. Final quality of product has to be of best quality for one to get repeat business for flex printing in Delhi.

In this article, we have discussed important points related to a flex printing business. Meanwhile you can read more articles on various business and business related licenses here.

 

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  1. October 4, 2020

    […] Flex and banner printing business in India […]

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